and Trader Joe's
6 October 2004 - Orange County Register
Taylor Gershman has
been listening to the anti-Walmart screeds a little too much
and needs to look around. As a resident of Yorba Linda, didn’t Gershman
see the Walmart go up in Brea, right across the street from an Albertson’s
and a Trader Joe’s? How about the new Trader Joe’s that just opened
this year just down the street in Yorba Linda? Yep, Walmart sure
is driving ‘em out of business all right.
got one thing right - the positive effects of competition. Some
businesses try to be low-price leaders, others market themselves
as offering different value. As long as some consumers value the
little touches Trader Joe’s offers over Wal-mart - like healthier
foods, fresher produce, personal service, smaller crowds and paper
bags with handles - Trader Joe’s will never go out of business.